Don't Just Survive, Thrive In Any Economy!
Strategies & Tactics You Can Employ When No One is Buying
In this timely and important training...
Get focused! Block out the negative hype and distractions.
Insulate your clients against competitive erosion.
Reduce buyer resistance and overcome client fears.
Customize your sales process for the new market reality.
Maximize opportunities in a down cycle.
Amp up your productivity working remotely.
Avoid discounting; employ the 5 Customer Values.
Your Skills & Abilities Will Determine Your Results
Become the preferred provider in the markets you serve.
Enjoy market prestige, higher margins and prevent competitive erosion in your market.
Leverage your existing customer base for greater market penetration and wallet share.
Shorten sales cycles by building deeper relationships of trust more quickly than the competition.
Develop questions that will improve your sales performance.
Increase margins and profitability.
Dramatically improve your sales productivity.
Strategies & Tactics to Employ When No One is Buying
Welcome to Selling in Turbulent Times
PRE-PROGRAM SURVEY: Before you get started, I would love your input!
BONUS MATERIAL: Learn to Love Recessions
BONUS MATERIAL: It's about the Brand Experience
BONUS MATERIAL: What's your Brand Experience?
BONUS MATERIAL: The Experience Ladder
BONUS MATERIAL: Becoming Preferred Theory
BONUS MATERIAL: Emotion versus Logic
BONUS MATERIAL: It's About Connection
BONUS MATERIAL: The Relationship Formula
BONUS MATERIAL: Strategy #1 - Take a standard service offering and up-level it
BONUS MATERIAL: Strategy #2 - Become a hero to the people you serve
BONUS MATERIAL: Becoming Preferred - The Formula
Legend of the Rainmaker - Meet Kokopelli
Rainmaker Mindset Self-Assessment
Module Introduction to Rainmaker Mindset
The Rainmaker Mindset
Why Rainmakers Fail
New Mindset - New Results, Rainmakers
New Mindset - New Results, Activities
New Mindset - New Results, Skills
Avoidance Tactics - Good ones, if you need one
STRATEGY: Focus on Continuous Improvement
STRATEGY: Envision your Success
STRATEGY: Invest in your Education
STRATEGY: Develop a Winning Attitude
STRATEGY: Change your Perspective
Target Niche Marketing: Own the Niche
COACH MESSAGE: Own The Niche
The Power of Focus
Niche or Segment Marketing Defined
Market Focus
Market Focus Examples
Work Your Niche Deep and Wide
STRATEGY: Your Business Card
STRATEGY: Your Business Card #2
STRATEGY: Your Business Card #3
STRATEGY: Your Website or Sharepoint
STRATEGY: Become a Writer
STRATEGY: Trade Shows
4 Last Rules
Sales Process Workbook
Sales Process: The Traditional Model
Sales Process: The New Model
Seven Steps to Sales Success - Steps 1-3
Seven Steps to Sales Success: Step 4 -Analyzing
Seven Steps to Sales Success: Step 5 - Presenting Make Sense Solutions
Seven Steps to Sales Success: Step 6 - Confirm the Business
Seven Steps to Sales Success: Step 7 - Negotiating & Additional Guidelines
Creating Distinctive Value Workbook
Customer Value #1 - Money
Customer Value #2 - Time
Customer Value #3 - Prestige
Customer Value #4 - Reliability
Customer Value #5 - Knowledge
Creating Distinctive Value - The Formula
Product Based Distinctive Value
Service Based Distinctive Value
Knowledge Based Distinctive Value
Delivering Distinctive Value
Module Overview
Question Creation Worksheet
Questions Protocol - Overview
Questions build trust & credibility
Identify their issues
Implication and Solution Questions
Technology Questions
Quantity Questions
Budget Questions
Timing Questions
Competition Questions
Operational Questions
Personal Questions
What's the question
Are you ready to
I'll take all the risk!